There’s a lot of confusion around what makes a website work for businesses in this modern age. Google’s constant changes of their algorithm to better fit the right websites to searchers intent has the search engine landscape changing at an almost blurring rate. This has search engine optimization experts and website gurus up in arms about what makes a businesses website presence increase in rankings and popularity. Well, the solution is not an easy one but I want to help cut through all the skepticism today and show you a couple of actions that you can do today to increase your web presence. One of the more popular solutions to is to use the services of an Inbound Marketing Company (like the one linked here).
What is Your Action Plan?
To create a kick-ass marketing campaign, you need to know where you’re going. Don’t think for a second that you’re going to increase your rankings by just throwing a website up. The only thing that will increase your rankings is understanding who your customers are. You gotta know who your key customers are. If you don’t know this, you’re to die fast online. So, take a few seconds out of your day and write down exactly who your best customers are. This will help you define clearly who you need to target with your new site.
Next, develop a plan to market to them through your website. You’ll need to capture their information and e-mail them. You’ll need analytics, and marketing automation software. I prefer to use HubSpot. If you don’t set a solid plan in place for communication then you’ll never nurture leads through the sales process. If you don’t nurture your leads… you’ll never close a sale… expect through pure luck. Building a business on luck is tough… Leverage leverage!
If you’re looking for the services of a quality Inbound Marketing service, then consider using the services of a trusted firm in the local area. Check out this one, and do a search for other local design firms. There’s a great list here from upcity.com that provides a good network of trusted designers as well.
The other key to creating a site that does work for your company is understanding how to outsource your marketing team. In today’s day and age, modern cloud technologies allow for companies to save money on their online marketing needs by outsourcing to local companies in their area. Fannit, is one of those types of companies.
It’s much easier to leverage your business with a team of people who is already specialized in very specific tasks related to conversion rate optimization, pay per click, SEO, and more. Developing an action plan that includes outsourced marketing is key to your success as a business.